Clarity. Direction. Progress.

Good ideas deserve
a practical plan.

APS brings next-generation artificial intelligence to individuals and small businesses, making powerful tools and expert-informed guidance—once largely reserved for big organizations—more accessible. We help you turn ideas into finished work, build your business, and take your next step with confidence.

What would you like
to accomplish?

Tell us what you have in mind—even if you’re not sure where to begin. Carsyn, your AI guide, will help you explore your options and find a practical next step.

Explore APS

Different ambitions. One place to begin.

A writing workspace with a manuscript and creative materials

Author publishingIn development

Writing & PublishingAuthor’s Workspace

Bring your book into view.

See how Ellis will help you move from an early idea to a book plan, a working draft, and revisions you can stand behind.

ImagineBuildFinish

With Ellis as your guide, you will be able to organize your material, develop each chapter, and make the next revision sound more like you.

This is a product overview. The Author’s Workspace is still in development; your words and decisions will remain yours.

Guided by EllisSee what’s planned

Visual design inspiration for an APS website

Website planning

Websites & DesignWebsite Studio

Make your website feel like your business.

Develop the essential story, structure, and visual direction before a build begins.

ClarifyDesignLaunch

Work with Chet on page priorities, content direction, domains, launch preparation, and a practical plan for ongoing care.

Start with a plan shaped around your business—not another generic template.

Guided by ChetExplore Website Studio

Two business professionals reviewing a plan together

In development

Business Planning & PeopleThe Business Workspace

Plan the numbers. Support your people.

Meet Roz, your planned AI guide for business planning and people.

Small Business Advisor and Agency Advisor
Sales forecasts, marketing and staffing plans
Financial reports and business plans
HR, role planning and onboarding guidance
Pricing, profitability and cash-flow planning
Hiring preparation and employee development
Standard work, best practices, and customer experience
Business health reviews and priorities

From your business goals to a practical plan, Roz will help you connect the numbers, decisions and people.

Guided by RozExplore business tools

A professional in a rust-colored sweater looking ahead in a bright workplace

Career planningIn development

Career & OpportunityCareer Workspace

Make your next career move with purpose.

Learn how Merlin is being designed to help you prepare clear materials, review opportunities, and decide each next step for yourself.

Resume Wizard · $20

Plan one résumé and up to five tailored cover letters for companies or recipients you choose. Checkout is not yet open.

APS Job Search

Review source-attributed matches and selected application packages in your private workspace after you approve a Career Profile and choose a permitted public discovery source.

This is a product overview. The Career Workspace is still in development, and APS will never submit an application or contact an employer for you.

Guided by MerlinSee what’s planned

A modern office overlooking a city at dusk

Consulting & StrategyWork with APS

A practical partner for your business.

Work directly with APS on your next business challenge.

Business strategy and planning
Leadership development
Operations and process improvement
Technology, AI adoption and automation

From understanding the challenge to defining your next steps, APS helps you build a practical plan for progress.

Personal consultingLet’s talk

A team redesigning a business workflow with AI support

AI strategyComing soon

AI Strategy & TransformationAI Workflow Transformation

Make AI part of the way work gets done.

A forthcoming APS product for finding one important workflow, rebuilding it around AI, and helping your team adopt the new process.

FindRebuildAdopt

Move beyond a collection of AI subscriptions. Focus on the handoffs, repeat work, and decisions that can be redesigned into a clearer operating system.

Coming soon: a guided workspace for workflow analysis, implementation plans, team training, and measurable improvement.

Guided implementationComing soon

Books and a tablet puzzle game in a warm reading nook

In development

Apps, Books & MoreThe APS Collection

More ways to explore. More ideas to discover.

Discover games, books and original creations from the APS team.

APS Wonder and APS D5 Drop
Planned for online play and iOS, with links to play here or purchase through the App Store when available.
Books from the APS team
- Think Like an Owner
- Execute Like an Owner
New creations
A home for future apps, books and other work from APS creators.

Explore the collection and choose the experience that suits you—online, on your iOS device or on the page.

Created by APSPlay and purchase links coming as products launch